App stores are platforms to grab most eyes
Both the Android and iOS platforms own most of the market share globally in the app market. Meaning, publishing your website on either of these platforms will prove to be jack’s beans for you.
Publishing your application on these stores will gain instant visibility that will help you attract new potential loyal users. The categories feature in these app stores is an effective way for users of your targeted niche to come across your app.
This is a key benefit of mobile applications that enabled many businesses to climb the ladder to success in the nick of time.
Push notifications to increase engagement
Unlike a website, once a user downloads an app, it is constantly under their radar of attention. With just a little help from an impeccable push notification strategy, you can easily retain your loyal customer base by becoming a part of their daily experience.
With a custom mobile application, the owner can send personalized push notifications to the app users to attract their attention to the app. Moreover, by using rewards, and referral programs, you can access a wide pool of potential customers with your website-turned-Android/iOS app, depending on which platform you are primarily targeting.
You can use these personal push notifications to notify users of important information and increase user engagement.
Beat the competition with an edge
If your competitors are still stuck on websites, you should take advantage of being a pioneer, since they would also follow the trend anyway sooner or later. Therefore, you might as well become the first to take advantage.
With a mobile application, you will be more approachable and a suitable choice for users as compared to your contenders.
Moreover, millennials and generation Z are more likely to support brands that offer services in accordance with next-gen technologies.