Besides, 2% of mobile app users open an app over 100 times a day. Meanwhile, the total time spent on mobile devices is approximately 3 hours 35 minutes, as compared to 13 minutes (on average) on mobile websites. A number that is predicted to significantly drop to 12 minutes in 2020, according to eMarketer.

In fact, reports from CBRE predicted that by the year 2021, worldwide M-commerce sales would consist of 53.9% of all e-commerce sales. 

Sans doubt, these mobile app statistics are a true representation of the ascending demand and need for mobile apps by users.  

Why convert a website into an Android or iOS mobile app?

From the above statistics, it is quite clear how mobile applications are dominating the market as well as the day-to-day lives of users. Now, this is a mere tip of the iceberg. So, we will look into more reasons advocating why turning a website into an app is a decision worth the efforts.

App stores are platforms to grab most eyes

Both the Android and iOS platforms own most of the market share globally in the app market. Meaning, publishing your website on either of these platforms will prove to be jack’s beans for you. 

Publishing your application on these stores will gain instant visibility that will help you attract new potential loyal users. The categories feature in these app stores is an effective way for users of your targeted niche to come across your app. 

This is a key benefit of mobile applications that enabled many businesses to climb the ladder to success in the nick of time.

Push notifications to increase engagement

Unlike a website, once a user downloads an app, it is constantly under their radar of attention. With just a little help from an impeccable push notification strategy, you can easily retain your loyal customer base by becoming a part of their daily experience. 

With a custom mobile application, the owner can send personalized push notifications to the app users to attract their attention to the app. Moreover, by using rewards, and referral programs, you can access a wide pool of potential customers with your website-turned-Android/iOS app, depending on which platform you are primarily targeting.

You can use these personal push notifications to notify users of important information and increase user engagement. 

Beat the competition with an edge 

If your competitors are still stuck on websites, you should take advantage of being a pioneer, since they would also follow the trend anyway sooner or later. Therefore, you might as well become the first to take advantage.  

With a mobile application, you will be more approachable and a suitable choice for users as compared to your contenders.

Moreover, millennials and generation Z are more likely to support brands that offer services in accordance with next-gen technologies.