The recent A.I. hype has been the hottest topic of conversation, what is ChatGPT? Is it beneficial for small businesses and many other questions popping up might be bugging you? Being a small business owner how can you use Chat GPT for your small business?
The McKinsey 2022 State of AI review tells us that, the average number of artificial intelligence (AI) capabilities that companies employ has increased two folds over just four years — from 2018 to 2022. Chat GPT has been making headlines since its launch, hence by now, everyone knows about its generative capabilities. Businesses are looking for creative and innovative ways to incorporate an incredible tool to their advantage. It is the perfect time to dive into this technology and get the best out of it for your small business.
Keep reading to know more about the latest trend in the market: what is Chat GPT and how you can use it for your small business.
I have some awesome tips for using ChatGPT proficiently for you in this blog post, so please read it all the way to the end.
WHAT IS CHAT GPT?
The company OpenAI (which also built Dall e) built ChatGPT/ GPT3(Generative Pre-trained Transformer 3) initially released on 30th November, which is a language generation model that uses machine learning to generate natural language text. You can think of it as a highly sophisticated chatbot designed to assist with customer support, conversation, and information-gathering tasks. The best part is that it is “Generative” and “Natural”. But what does it mean?
Generative: It does not simply copy and paste data stored in its memory but rather generates new text by analyzing all the data in its brain, which is developed by machine learning.
Natural: It responds like a human being, not a robot and uses simple language too. This advantage of Chat GPT enables it to generate more human-like responses that can simulate a real conversation with a person.
It uses (NLP) natural language processing and GPT-3 technology to generate responses that are tailored as per the input. ChatGPT is a useful tool for huge or small businesses looking to improve their customer support experience because it can handle a wide range of questions and provide responses in real-time.
HOW DOES CHATGPT WORK?
ChatGPT has its own “brain,” in contrast to Google and Siri, which draw information from the internet. How? As an enormous language model innovation, it gathers a lot of text information from the web: articles, books, websites, blog posts, and more
Additionally, the GPT, which stands for generative pre-training transformer, is trained on these enormous text data and uses the GPT-3 algorithm—also known as a transformer algorithm—to generate text that is similar to that of human speech using (NLP) natural language processing.
Hence due to its giant brain, with such a large amount of data, GPT-3 surpasses its predecessors in terms of the number of learning parameters.
Credit: ChatGPT
WHAT IS CHATGPT USED FOR?
ChatGPT is also proving to be useful for, well, everything because language and communication are used for everything. Some of ChatGPT’s capabilities are:
- Write code, blogs, marketing copy, stories, emails, essays
- Generate ideas or set multiple-choice questions
- Recommend products, services, movies, a
- Explain complicated topics in simple language
- Analyze the sentiment and tone of text based on punctuation, words, and phrases
- Translate text in 95 different languages
These are just a few amazing things that can be done using ChatGPT, these is much more.
TOP BENEFITS OF CHATGPT FOR BUSINESSES
Real-time response: Responses to inquiries from customers that are quick and accurate, allowing human customer service representatives to concentrate on more challenging or specific tasks.
Generate content: the capacity to generate content that is both engaging and pertinent based on specific user input and interests, thereby increasing engagement and driving traffic to a company’s website or social media channels.
Research: the capacity to research and curate content from various sources, assisting businesses in the development of a content marketing strategy that is both consistent and valuable.
Customer engagement: the capacity to improve a company’s online presence and customer engagement by assisting with social media engagement or by providing conversation starters on a website’s blog or forum.
LIMITATIONS OF CHATGPT
For every strength, there is a weakness. ChatGPT cannot be used in place of humans (like Engineers, doctors, etc); it can only assist them to be more efficient. Like any computer, AI tool, or machine learning technology, it does not come with a 100% guarantee of information accuracy, even though it is an advanced technology in its early stages.
It’s just a computer that can gather and summarize data, but other than what you tell it, it doesn’t know everything about you, so it can’t give you answers that are 100% accurate and relevant.
The tool itself says it:
- May occasionally generate incorrect information
- Sometimes may produce biased content
- Knowledge base only till 2021
However, it is essential to be as specific as you can with your prompts and to only use the responses as starting points to iterate, investigate more deeply, and investigate further.
HOW CAN SMALL BUSINESSES USE CHATGPT FOR MARKETING?
Using ChatGPT’s natural language processing and GPT-3 technology, businesses can create content that is engaging and relevant to their target audience.
Businesses can use ChatGPT to create content that is more likely to capture their audience’s attention and encourage engagement by tailoring it to the specific interests and requirements of that audience.
Additionally, ChatGPT can help small businesses in developing a consistent and efficient content marketing strategy by conducting research and curating content from various sources.
Understanding how ChatGPT can assist you in content creation and curation is essential for content marketers. The natural language processing and GPT-3 technology of ChatGPT enable it to generate content that is engaging and based on user interests and specific input. This may be used by content marketers to develop content customized to their target demographic, enhancing engagement and driving traffic to their websites and social media platforms.
The utilization of computer-based Artificial intelligence (AI) in advertising — in any event, for private ventures — is the same old thing. You have already experienced it if you have ever used an AI content generator to write marketing copy, asked a question through Google Analytics Intelligence, or run a dynamic search ad campaign in Google Ads. Let’s take a look at some of the most basic ways for marketing using ChatGPT:
1. Generate content for your marketing assets
ChatGPT can assist you in writing copy for any of your marketing materials: advertising copy, headlines, website copy, social media captions, product descriptions, emails, blog posts, and more. You may use ChatGPT to:
- Create the social media content (ads, blogs, emails, etc.)
- Modify existing content to fit a specific tone, such as making it more exciting for a specific persona or more negative.
- Enhance existing content to achieve a goal (such as SEO).
Obviously, making it write an entire blog is not the way to go as it may contain some plagiarised text. Instead, you might ask for an outline of a blog topic.
Prompt: Write a social media post about the 50% off promotion for the town’s new restaurant.
2. Get tool recommendations
Additionally, you can get tool recommendations from it. After all, there are many lists of the “top ten” tools available online. For instance, inquire about the best tools for no-code app development.
Prompt: What are the top 5 free no-code app-making platforms?
Except for one missing no-code tool: Our tool for building apps without writing code! Aside from that, I did request information about our free no-code app-building tool:
Prompt: Tell me about Swing2App Free no-code app builder Tool
Not bad. Lots of accurate statements in there, like how it “allows users to create a mobile application without any coding or technical skills.” But there is no drag-drop feature in it rather Swing2App works on select and view models, and these are the small details where ChatGPT may be wrong.
3. Content ideation
ChatGPT can be used in a number of different ways to get ideas for blog posts, videos, whitepapers, and eBooks. You may use it to conduct research on a topic, choose the most popular articles on a topic, or have a complicated idea simplified for you so that you can simplify it for your audience. You may also request post ideas based on subjects or already published content.
Prompt: Explain how to create a viral YouTube video.
4. Learn shortcuts and formulas
While you shouldn’t entrust ChatGPT with your reporting and analytics, it can still assist you by teaching you data processing and analysis shortcuts. It can be asked for, for instance, formulas for spreadsheets, regular expressions, and other evergreen strings.
Prompt: What’s the Excel formula for CPC (Cost per click)?
5. Generate customer surveys
Your intended audience is, well, fluid. While you should conduct in-depth research on your own to identify your target audience, Chat GPT can assist you in creating a survey or poll to continue getting to know your audience and customers and gathering feedback from them.
Prompt: Generate a customer feedback survey.
6. Get chatbot ideas
Chat is a great way to get leads, engage customers, and get feedback on your website. Use Chat GPT to get prompt and response ideas for yourself.
Prompt: In order to make my website more user-friendly, I am building a chatbot. When customers visit my pricing page, how should I greet them?
USE SWING2APP TO CREATE AN APP AND THEN CHAT GPT TO MARKET YOUR APP
Prompt: Why should small businesses invest in websites and apps to create an online presence?
So, now you know why an online presence for your small business is essential in today’s digital world. Don’t worry if you don’t have an app, we are here to help you!
With Swing2App you can create no-code apps or convert your website into an app at much less cost and time than legacy app development.
CONCLUSION
Overall, small business owners who want to boost their marketing and social media content creation efforts can benefit greatly from ChatGPT. Small business owners can save time and money while still ensuring that their content is engaging and effective at reaching their target audience by using ChatGPT to generate it. Moreover, small business owners can enhance customer satisfaction and engagement by integrating ChatCPT into their marketing plan.
Additionally, if you are looking to create a no-code app for your small business then Swing2App no-code app builder is your one-point solution. So, don’t waste any time further, and sign up now!